Driving Results: RK Digital Partners with Maaco

We’re thrilled to officially welcome Maaco to the RK Digital client family!

As one of the most recognized names in collision repair and auto painting, Maaco has earned trust across the country for its consistent, high-quality service. Now, their Chicago-area locations are partnering with RK Digital to build a smarter, more efficient approach to marketing — both online and off.

A Full-Scale Marketing Strategy, Built for Growth

RK Digital is a digital marketing agency based in Chicago that works with businesses to rethink how they reach their audience, maximize ad performance, and make every marketing dollar count.

With Maaco, we’re applying our proven framework across three core areas:

1. ? Creative Strategy for Automotive Brands

Our team is collaborating with Maaco to develop a custom creative strategy that speaks directly to their local customer base while staying aligned with the strength of their national brand. From ad messaging to visuals, we’re crafting content that drives both awareness and action.

2. ? Digital Advertising & Media Planning

Maaco is investing in a stronger digital presence across Chicagoland — and RK Digital is helping shape the roadmap. We’re working alongside their team to develop a data-informed advertising and media strategy that focuses on reaching the right audience, in the right place, at the right time.

Our role is to help ensure that every campaign is both strategic and measurable, supporting local growth while aligning with broader brand goals. By combining our expertise in media strategy and performance analysis, we’re helping Maaco turn visibility into real, trackable results.

3. ? Marketing Efficiency & Cost Savings

One of the biggest opportunities for any growing brand is hidden in its current marketing spend. RK Digital is conducting a full audit of Maaco’s marketing and digital investments to identify cost-saving opportunities, optimize vendor partnerships, and ensure maximum ROI across every campaign.

Why This Partnership Makes Sense

Maaco brings decades of automotive expertise, strong regional coverage, and an instantly recognizable brand. RK Digital brings deep experience in automotive marketing, creative services, and performance-focused digital strategy. Together, we’re building a partnership that delivers measurable results.

Whether it’s increasing local awareness, converting online leads, or analyzing campaign performance, we’re excited to help Maaco make smart marketing decisions and grow their reach across the Chicago market.

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Ryan Weckerly, a man with short brown hair, wearing a black turtleneck, smiling against a gray background.
Ryan Weckerly, Brand & Digital Experience Strategist and Owner of RK Digital Transformation, creating impactful digital strategies.

A seasoned Digital Transformation Consultant, Ryan has successfully led both B2B and B2C clients, achieving measurable results through tailored strategies. His work has enabled businesses to optimize their digital presence, increase sales, and reduce costs.

Karen Weckerly is the Brand Innovation Partner at RK Digital Transformation, where she collaborates with businesses to re-imagine and enhance their brand strategies.

A creative leader, Karen blends design thinking, market insights, and storytelling to identify growth opportunities and craft distinct brand identities that resonate with evolving customer expectations.