Karen Weckerly is the Brand Innovation Partner at RK Digital Transformation, where she collaborates with businesses to re-imagine and enhance their brand strategies. A creative leader, Karen blends design thinking, market insights, and storytelling to identify growth opportunities and craft distinct brand identities that resonate with evolving customer expectations. With a sharp focus on innovation and digital transformation, Karen helps businesses create compelling brand experiences that foster customer loyalty and set them apart as industry leaders.

Before joining RK Digital Transformation, Karen founded COROCO Coffee Roaster Collective, where she successfully navigated the complexities of launching a coffee brand in a competitive market. Drawing on her years as a professional violinist, Karen approached branding with the same precision and artistry she applied to her music. Her sub-brands, like Diner Coffee™, infused storytelling with creativity, resulting in memorable packaging and customer engagement that led to a successful Amazon launch.

Karen’s diverse background—spanning music, business, and design—empowers her to offer unique and visionary strategies. She is a trusted advisor who uses her multi-disciplinary experience to drive meaningful, sustainable brand evolution. Through her work at RK Digital Transformation, Karen continues to help businesses harness the power of creativity and design to shape powerful and lasting brand identities.