Success Pathways

New Business Advertising 101


Starting a new business can be overwhelming, especially when navigating the complex world of digital advertising. New Business Advertising 101 is a beginner-friendly session designed to simplify the process, giving new and small business owners the foundational knowledge they need to create impactful ad campaigns without overspending. This session covers everything from choosing advertising platforms to optimizing budgets for maximum results.

What the Session Covers:

1. Introduction to Digital Advertising Platforms

• Overview of popular platforms like Google Ads, Facebook Ads, and Instagram Ads.

• Choosing the right platform based on your business goals and target audience.

• The pros and cons of different ad types, including search, display, and social media ads.

2. Crafting an Effective Advertising Strategy

• Identifying your target audience and creating customer personas.

• Setting clear, measurable goals for your ad campaigns (e.g., website visits, lead generation, sales).

• Building a compelling ad message that captures attention and drives action.

3. Budgeting for Success

• Understanding how ad budgets work, from cost-per-click (CPC) to return on ad spend (ROAS).

• Tips for maximizing small budgets while achieving measurable results.

• How to adjust spending based on campaign performance and seasonal needs.

4. Creating and Managing Ads

• Step-by-step guidance on setting up your first campaign on platforms like Google and Facebook.

• Tips for designing attention-grabbing visuals and writing effective ad copy.

• Understanding ad performance metrics and making data-driven adjustments.

5. Common Pitfalls and How to Avoid Them

• Avoiding mistakes like over-targeting, poor budget allocation, and ignoring analytics.

• Learning how to test campaigns effectively to find what resonates with your audience.

• Adapting to platform changes and staying up-to-date with industry trends.

Outcome:

By the end of this session, participants will have the confidence and skills to design and manage their own digital advertising campaigns. Whether you’re looking to drive traffic, generate leads, or boost sales, this session equips you with practical tools to make informed decisions and grow your business effectively in the digital space.This session guides businesses through the fundamentals of creating a compelling, consistent brand identity tailored for the digital world. From logos and visual style to messaging and voice, participants will learn how to make their brand stand out across digital platforms and resonate with today’s online audiences.

Success Pathways

Abstract black and white logo featuring the letters ‘R’ and ‘K’ intertwined with a minimalist butterfly design

At RK Digital Transformation, we offer courses to help businesses and nonprofits thrive in the digital world. 1-on-1 Social Media Audit & Optimization delivers actionable insights to refine your online presence, while New Business Advertising 101 teaches cost-effective ad strategies.

For brand refinement, Branding Essentials for the Digital Age helps create a cohesive identity, and Digital Engagement Strategies for Nonprofits focuses on expanding reach and boosting donations.

Finally, Website Audit empowers you to analyze and optimize your site’s performance using data-driven insights. Each course is designed to drive measurable results.

Abstract black and white logo featuring the letters ‘R’ and ‘K’ intertwined with a minimalist butterfly design
Abstract black and white logo featuring the letters ‘R’ and ‘K’ intertwined with a minimalist butterfly design

Let’s Grow Your Business Together

Ready to see real growth? Connect with RK Digital Transformation for a consultation, and let’s create a strategy that drives your business forward and amplifies your reach.

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